Posted by
Ed Lilly on Saturday, March 08, 2008 12:49:42 PM
Breaking news from the world of science via ScienceDaily.com. From the story:
ScienceDaily (Mar. 8, 2008) — What makes you suddenly dart into the bakery when you spy chocolate- frosted donuts in the window, though you certainly hadn't planned on indulging? As you lick the frosting off your fingers, don't blame a lack of self-control.
New research from Northwestern University's Feinberg School of Medicine reveals how hunger works in the brain and the way neurons pull your strings to lunge for the sweet fried dough.
Krispy Kremes, in perhaps their first starring role in neurological research, helped lead to the discovery. In the study, subjects were tested twice -- once after gorging on up to eight Krispy Kreme donuts until they couldn't eat anymore, and on another day after fasting for eight hours.
Seriously? "up to eight Krispy Kreme donuts until they couldn't eat anymore..."? Who are these lightweights who topped out at 8 Krispy Kremes? There can't be a Bears or Cubs fan among 'em.