Posted by
Ed Lilly on Saturday, April 19, 2008 4:27:18 PM
Much has been written about the changing marketplace for information and the migration of readers from newspapers and magazines in hard copy, printed form to electronic, online form. My first job was delivering my hometown newspaper, an "evening" paper in those days. Every day after school I would take my bundle of papers, fold and tuck them into a throwable form, and stack them, standing up, in the oversized baskets on the back of my Schwinn Heavy Duty affectionately known as The Black Streak.
My sister and I originally shared a route, covering most of a neighborhood near our house and surrounding the local hospital. Later, when she moved on to junior high (remember when it was still called that?), I took a smaller route in an adjoining neighborhood. It was essentially a circular route, there was only one road into and out of the neighborhood. But I believe I delivered the paper to every one of the approximately 30 houses in that area.
Now, some 25 years later, I haven't had a daily newspaper delivered to the house in years. We do get a weekly paper for our township that comes in the mail, and I have read it more frequently in the past couple of months.
But today I was surprised when we went to the grand opening of a new nature center in our township just a few minutes down the road. There were lots of environmental organizations with displays and information, little activities for the kids, and even a "wild animal show" inside the nature center - a charming old brick house that has been restored and refurbished. The woman with the animals had several birds and a couple of bats, and gave a very nice presentation and discussion with the children and adults.
One of the birds she had was a broad winged hawk. In explaining that hawks use their very keen eyesight to hunt food, as opposed to owls that use their excellent hearing, she noted that hawks can see approximately 10 times better than humans. To give people a better understanding of just what that meant, she gave a concrete example that was interesting, and also surprised me.
"How many of you still read the newspaper," she asked. But it wasn't just the words she spoke, but the tone and body language that accompanied it that caught my attention. She clearly asked with the expectation that no one in the group would actually still be reading a printed newspaper. I figured if there was a target demographic for the Trenton Times, the local paper for our area, that the people at this kind of event would be it. But no one seemed to acknowledge reading the paper.
As she went on to explain that if you put a newspaper at one end of a football field, then walked to the other end and went up into the bleachers and read it from your seat in the end zone, that would be the equivalent of a hawk's eyesight for a human.
But all I kept wondering was who in the world is still reading the Trenton Times if even the nature center staff and its grand opening visitors have given it up?